One of the leading car rental companies in Europe, Sixt, have found ways to be remarkable when they experimented with a new way to make their Google Adwords ads stand out from the crowd. As Coolz0r said, pretty clever.
Getting paid for blogging
Wired’s magazine issue 16.02 comes with some great articles, one of those talks about the initiative proposed by PayPerPost by which bloggers subscribed to this network are being paid for each post they make related to some of the products of the brands associated to the service. A really interesting concept that might come into a real good business. This blogging schema has been put on doubt because it might harm the authenticity of the blogosphere, but the founders of the service claim that they require bloggers to disclosure their relationship with PayPerPost for every post they are getting paid of. For more information, read Wired.