I just saw an interesting diagram posted by Todd Defren at PR-squared that shows the evolution of advertising vs. public relations in this Social Media era. “As you can see, PR is becoming increasingly interpersonal: there is a daily flow of interaction, responsiveness and adaptation going on amongst PR people and their ever-expanding publics. […] Meanwhile, the advertising folks are coming to embrace more and more user-generated content, but as PAID media (versus EARNED media). Advertising’s intrinsic, long-term value to the corporate brand is declining in the Social Media era. And the PR industry is the happy beneficiary.” The diagram is really insightful and yes, I agree with Todd, but the counterpart of this is that nowadays in Latin America (for example), there are no agencies that can advice corporations on a complete Digital PR strategy. Of course, you will find the traditional PR agencies that will offer some kind of “exercises” Seguir leyendo
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Stumbling The New Math
Stumbling around the Internet I found “The New Math“, a great work by Craig Damrauer. Check it out. BTW, Stumbleupon is not only a great way to discover new & interesting stuff, but also to promote your website.
Del amor a primera vista, el destino y otras utopías…
Regreso al tema literario en este blog. Recientemente he leído un par de novelas del autor japonés Haruki Murakami: Kafka on the Shore y The Wind-up Bird Chronicle. Ambas novelas, si bien están clasificadas como ciencia ficción, incluyen pasajes que valen mucho la pena. Haciendo un poco de investigación descubrí otro libro que estoy por leer: The Elephant Vanishes, que es una colección de cuentos cortos, de donde llama mi atención “On Seeing the 100% Perfect Girl One Beautiful April Morning“, que precisamente habla del amor a primera vista, el destino y aquello de “si es tuyo déjalo ir… y si regresa bla bla bla….” Acá el cuento, que me encontré publicado en carbon ink: On Seeing the 100% Perfect Girl One Beautiful April Morning by Haruki Murakami One beautiful April morning, on a narrow side street in Tokyo’s fashionable Harujuku neighborhood, I walked past the 100% perfect girl. Tell Seguir leyendo
The Girl Effect
A great example of good use of dinamic text to deliver a message… Via pjorge.com
The Simpsons making jokes about Apple…
Finally someone had to tell the truth… The Simpsons at the Mapple Store… First Part Second Part Via BioXD
Play Doh: Another great ad from Sony Bravia
Just as the previous ones: Balls and Paint, Sony has just released the latest, called “Play Doh”, really spectacular. You might also want to check out the Making of.
Your Digital Lifestyle
According to Microsoft… Via TechNet
Volkswagen thinking
I’ve just seen this great video from Volkswagen UK promoting their new website. It is really cool: Via El factor humano
New rules of Marketing & PR
Nowadays Marketing and Public Relations are not what they used to be. In the past those where considered as separate fields with different audiences and tools. As technology evolves and the digital era is more and more within us, it is more difficult to define a clear separation between these two fields. That is why David Meerman Scoot, on his book “The new rules of marketing & pr” states the new rules: Marketing is more than just advertising. PR is for more than just a mainstream media audience. You are what you publish. People want authenticity, not spin. People want participation, not propaganda. …for the next five rules it is highly recommended to read the book. More on digital PR & online marketing soon.