The Break-up, Lo vi en Netadblog y me pareció bastante bueno, un genuino reclamo de Microsoft a las agencias tradicionales.
Algunos extractos:
Consumer: “Let’s just keep it simple, I want the divorce? … “We don’t talk anymore, you do all the talking… it’s not exactly a dialog”
Advertiser: “What about the print campaign..? You can’t tell me you missed the billboard on Times Square; it was like a 200 foot tall declaration of love”
Consumer: “You are saying you love but you are not behaving like you love me, it’s not genuine”
…
Consumer: “…It is just.. I’ve changed, and you haven’t, I mean, we don’t even hang up in the same places anymore, and you are not even listening, are you?”
…
Advertiser: “Sweet heart, I know everything about you…you’re 28 to 34, your online interests include music, movies and laser hair removal”
…
Consumer: “I am out of here”
Más en: www.bringtheloveback.com