This video, produced and published at Vimeo by Scholz&Friends about two months ago, is really interesting to see how marketing has changed since the beginning of the past century until now. In the past we had few brands to choose from, and we were devoted to the one of our choice… today it is quite different. Scholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.
Marketing
Advertising Blogs around the World
The Inspiration Room has published a great collection of blogs focused on advertising and marketing around the world and sorted by country/region. Check it out.
The future of mobile: QR Codes
Random Culture has an interesting post about Quick Response Codes, which are being used extensively in Europe and Japan for mobile marketing campaigns. These codes, created in Japan in 1994 by Denso-Wave are being used in marketing for mobile users to take a picture of the code or read a the codes with the cameras to trigger action on their mobiles, it could be to download some piece of content, get a message or go to a website. QR Codes might be placed in magazines, buses, signs, business cards to let users with the special software installed on the mobile to capture the image and executed the desired action. For more information go to Random Cuture or the Wikipedia.