Nowadays Marketing and Public Relations are not what they used to be.  In the past those where considered as separate fields with different audiences and tools.  As technology evolves and the digital era is more and more within us, it is more difficult to define a clear separation between these two fields. That is why David Meerman Scoot, on his book “The new rules of marketing & pr” states the new rules: Marketing is more than just advertising. PR is for more than just a mainstream media audience. You are what you publish. People want authenticity, not spin. People want participation, not propaganda. …for the next five rules it is highly recommended to read the book.  More on digital PR & online marketing soon.