As a result of the study “Planetary-Scale Views on a Large Instant-Messaging Network” from Microsoft and the University of Carnegie Mellon, it was proved that, in average, you need 6.6 persons to reach any person in the planet. For more information: TechDirt, El Universal
Sony Japan to provide free Internet Access to PSP
Sony Japan has recently announced that, through an agreement with the WiFi company FON, is going to provide free Internet Access to all the PSPs. FON will install diverse access points across all the country to guarantee that the service is available nationwide. By these means, all the PSPs owners in the country will be able to play online, download demos, or surf the web using the device. Via: Meristation
Play Doh: Another great ad from Sony Bravia
Just as the previous ones: Balls and Paint, Sony has just released the latest, called “Play Doh”, really spectacular. You might also want to check out the Making of.
Your Digital Lifestyle
According to Microsoft… Via TechNet
The Corona Beach
A great one-try-and-never-come-back experience: The Corona Beach. It is a really well done website with a nice interface and effects. The bad thing is the lack of content. As Martina asks: Is it worth to spend a lot of money in a website that is not going to generate repeated visits? I think it doesn’t. The guys at Grupo Modelo should re-think their online strategy for a while… btw… why do they make these kind of nice and well-crafted websites for other countries and such awful ones for the Mexican market?
Volkswagen thinking
I’ve just seen this great video from Volkswagen UK promoting their new website. It is really cool: Via El factor humano
New rules of Marketing & PR
Nowadays Marketing and Public Relations are not what they used to be. In the past those where considered as separate fields with different audiences and tools. As technology evolves and the digital era is more and more within us, it is more difficult to define a clear separation between these two fields. That is why David Meerman Scoot, on his book “The new rules of marketing & pr” states the new rules: Marketing is more than just advertising. PR is for more than just a mainstream media audience. You are what you publish. People want authenticity, not spin. People want participation, not propaganda. …for the next five rules it is highly recommended to read the book. More on digital PR & online marketing soon.
Greenpeace | WeAtheR
Take a look at this great advergame from Greenpeace on Brazil. In the game “WeAtheR“, the player is supposed to save the World from the ambient crises. As said in Brainstorm #9, this game goes beyond a pretty 3D design, it also offers a really good interface and an overall cool online experience.
Siemens showroom
Another great way to show the product catalog for kitchen appliance: The Siemens showroom. Nowadays there is no room for traditional catalogs. It is time for you to let people interact and let them explore the variety of products in different ways. Via Adverblog
Absolut-ely controversial
Acá el anuncio de Absolut Vodka que ha causado gran controversia en Estados Unidos, donde inclusive ya se ha llamado boicotear a la marca. Después de las reacciones Absolut decidió retirarlo y se disculpó. Desde mi punto de vista es un anuncio magnífico y solo por eso se los comparto.