I’m sure you have already heard about the Mayan prophecy regarding the supposed end of the World on December 21st, 2012. Despite of the veracity of this interpretation, there is already a trailer of a movie about this subject. It is interesting to notice that at the end of the trailer, instead of giving a URL for a website, they suggest you to Google: 2012. The results, as Daniel reports on his post, are a set of different websites and content even on social networks to start making buzz around the movie. As you have noticed, this is a completely new way of introducing a movie, and yes, it is viral. For details read Adverblog
viral marketing
Absolut Kindness
In an Absolut World, currency would be replaced by acts of kindness… And if you liked the ad, you might also like Validation, a great short film by Kurt Kuenne:
Let’s have TXT
Virgin Mobile in the US has launched an interesting website to promote their TXT service during the Valentine’s Day. The purpose of the site is to help people learn the fine art of sexy texting while promoting their cell phones and text messaging plans. A really good idea and implementation to engage users. Try it. Via ViralBlog