It is not always so easy for a company to figure out its own online presence or the one from their competitors. When building an Online Marketing/PR strategy it is always necessary to know who is talking about you and what they are saying. It is also important to know who is talking about your competitors and what it is been said. I recently collaborated in a Digital Footprint study for a well known software company, the study was focused on Mexico and Latin America and it was intended to identify the blogs, sites, and at the end, people, who were talking about the company and its brands. The results are confidential, but they will enable the company to generate a strategy to start a relationship, or even a direct conversation with them. The tools we used were almost all from Google, but there are also other online tools out there that can help you figure out what size your (or your competitors’) Digital Footprint is. Bryan Eisenberg compiled last year a set of 14 Tools to Legally Spy On Your Competition: 1. Statbrain – To determine the number of visitors a website has based on an algorithm an different Seguir leyendo
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Para entender la 10ª Dimensión
Muchos de nosotros nos hemos hecho a la idea de que en el universo sólo hay 4 dimensiones, pero ¿cómo es posible imaginar la décima? El proyecto “Imagining the Tenth Dimension” muestra de una manera sencilla las 10 dimensiones que se tendrían si se parte de la idea que el tiempo es solo una de las direcciones en el espacio de la cuarta dimensión, y que nuestro universo espacio-tiempo es creado en cada instante de acuerdo a cómo giremos en las posibles direcciones de la quinta dimensión. Para mucha gente, esta “nueva manera de pensar acerca del espacio y el tiempo” les ha hecho cambiar la manera en la que perciben la realidad. Muy interesante…. Para más información: Imagining the Tenth Dimension
Toshiba – Time Sculpture
Via Brentter.com
Radiohead “House of Cards” Advertisement for Shelter
The “House of Cards” work is designed to raise awareness of the fragility of the UK housing situation, which sees millions of people being pushed to breaking point by high housing costs, which are trapping people in bad housing and causing homelessness. Radiohead donated a track for the new Leo Burnett-created campaign for UK housing charity, Shelter. Via
Sony Bravia Zoetrope
To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy. Via
The Evolution of Advertising & Public Relations
I just saw an interesting diagram posted by Todd Defren at PR-squared that shows the evolution of advertising vs. public relations in this Social Media era. “As you can see, PR is becoming increasingly interpersonal: there is a daily flow of interaction, responsiveness and adaptation going on amongst PR people and their ever-expanding publics. […] Meanwhile, the advertising folks are coming to embrace more and more user-generated content, but as PAID media (versus EARNED media). Advertising’s intrinsic, long-term value to the corporate brand is declining in the Social Media era. And the PR industry is the happy beneficiary.” The diagram is really insightful and yes, I agree with Todd, but the counterpart of this is that nowadays in Latin America (for example), there are no agencies that can advice corporations on a complete Digital PR strategy. Of course, you will find the traditional PR agencies that will offer some kind of “exercises” on the digital world, like including the posting of a video on YouTube or creating a “fan group” or a profile of your product at Facebook. On the other hand you will find also Online Marketing agencies that will offer the inclusion of “social” into the online marketing campaign… all Seguir leyendo
Notes from the Road – Great Blog Design
Talking about blog design, take a look at Notes from the Road, a travel blog by Erik Gauger that has been recognized because of its great design. Featuring great photos and stories, Notes from the Road invites you to travel around the world and discover great places at cities and country. Forget about the classic WordPress or MovableType design themes, even if they are free or not… Notes from the Road takes the blog design one step forward. Notes from the Road
Impress – Flexible Display
Impress is a tactile touchscreen created by Silke Silsing from FH Würzburg, and is a matter of a flexible display consisting of foam and force sensors which is deformable and feels pleasantly soft. Impress works with the parameters position and time like other touch screens as well, but in addition to that, it reacts, above all, on the intensity of pressure. impress – flexible display from Sillenet on Vimeo. For more information visit the website. Via
I Tweet, therefore I am
The Times of London asked experts about the Twitter phenomenom and they concluded that we Twitter to reassure ourselves that we are alive. People use the Internet message-broadcasting service to send 140-character “tweets” relating their most mundane activities because of an underdeveloped sense of the self. What do you think about it? Read the full article at ValleyWag