It is impressive how good Absolut maintains absolut.com with attractive and innovative content. Following the “In an Absolut World” campaign and doing more that just copy-pasting the mass media versions to the online world as some other brands might be doing, Absolut has launched a site in which the visions of artists, writers and actors from around the world have been collected and arranged in an interesting interface that, according to Martina, is powered by Flash and Papervision 3D. In this website the visions of twelve selected persons are shown but it also lets the users to submit their own vision. For more visit absolut.com
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How to think, the MIT guide…
Technology Review published a post by Ed Boyden in which he shares the way he outlines 10 rules on how to be creative in a world with complex problems and continuosly moving targets. Synthetise new ideas constantly Learn how to learn (rapidly) Work backward from your goal Always have a long term plan Make contingency maps… For the next 5 rules and an in-deep explanation read Technology Review.
Tangible Media: Interactive Bars
As we discussed previously, tangible media is becoming a reality day after day and one of the most attractive applications are the interactive surfaces in bars and restaurants. Springwise published recently a post covering iBar, a commercial solution by Mindstrom that enables any bar with a multi-touch and interactive digital surface. The iBar is equiped with a software that continually maps the position of every object touching the surface and then triggers projected content that interact dinamically with the movement in the counter. Multiple people can interact at once and can even start games or enable bluetooth technology to let users download content. Imagine a bar that can detect when your product’s pack is placed on the bar… and then trigger other actions, maybe online, maybe not… To learn more visit: Springwise or Mindstorm
Social Networking around the World
Le Monde has published an interesting chart showing the top social networks around the World… For more visit LeMonde.fr
Adobe Cards: Take as much as you want
Con el objetivo de promocionar la más reciente versión del Creative Studio, Adobe lanzó AdobeCards.com, un sitio donde a partir de una simple carta de baraja se forma toda una historia utilizando únicamente ese elemento. Para navegar a través de la historia solo hace falta mover el scrollbar hacia la derecha y dejar que las animaciones sigan su curso. Una solución bastante interesante para promocionar todo lo que se puede hacer con la nueva versión suite creativa. Vía UseOnline.net
7-Top Online Marketing Trends for 2008
Back in January, Heidi Cohen published in ClickZ her list for the 7-Top Online Marketing Trends for this year: Social media growth will come from expanded niche products. Search marketing will continue to extend its reach into other formats, including social, local, and mobile search. Analytics and related measurements will become more sophisticated. Behavioral targeting will become more widespread and will provide improved customer experiences, offering customers more relevant information to consumers and better targeted ads to marketers. Integration of on- and offline will continue as retailers update technology. E-mail communications will evolve. The market will disrupted by a new technology or a shift in how existing products are used. Moreover, she highlights some of the main metrics to measure: customers, revenues, expenses, margins, external factors and buzz. For a more in-deep explanation on each one read ClickZ
The Coke Zero Game
Coca Cola Zero Germany has created a really cool advergame for the Euro 2008 Soccer tournament. This creation mixes a good interface, video, 3D and music and is a good reference for high quality entertainment online. As everything, it has it’s downside: the required download bandwidth. Nevertheless it is worth to try it. Select the “standard” option to be able to play without registering. Via RandomCulture and Adverblog
Principles for Success in Social Marketing
R. Craig Lefebvre pointed out recently in his blog the 15 principles for success in social marketing, according to the 3rd edition of the Phil Kotler and Nancy Lee’s book “Social Marketing”. Take advantage of prior and existing successful campaigns. Start with target markets most ready for action. Promote single, simple, doable behaviors – one at a time. Identify and remove barriers to behavior change. Bring real benefits into the present. Highlight costs of competing behaviors. Promote a tangible good or service to help target audiences perform the behavior. Consider nonmonetary incentives in the form of recognition and appreciation. Make access easy. Have a little fun with messages. Use media channels at the point of decision making. Try for popular/entertainment media. Get commitments and pledges. Use prompts for sustainability. Track results and make adjustments. For comments on each principle read the post here, or get the book.
Let’s have TXT
Virgin Mobile in the US has launched an interesting website to promote their TXT service during the Valentine’s Day. The purpose of the site is to help people learn the fine art of sexy texting while promoting their cell phones and text messaging plans. A really good idea and implementation to engage users. Try it. Via ViralBlog
The future of mobile: QR Codes
Random Culture has an interesting post about Quick Response Codes, which are being used extensively in Europe and Japan for mobile marketing campaigns. These codes, created in Japan in 1994 by Denso-Wave are being used in marketing for mobile users to take a picture of the code or read a the codes with the cameras to trigger action on their mobiles, it could be to download some piece of content, get a message or go to a website. QR Codes might be placed in magazines, buses, signs, business cards to let users with the special software installed on the mobile to capture the image and executed the desired action. For more information go to Random Cuture or the Wikipedia.