Absolut-ely controversial

Acá el anuncio de Absolut Vodka que ha causado gran controversia en Estados Unidos, donde inclusive ya se ha llamado boicotear a la marca. Después de las reacciones Absolut decidió retirarlo y se disculpó. Desde mi punto de vista es un anuncio magnífico y solo por eso se los comparto.

Tangible Media: Interactive Bars

As we discussed previously, tangible media is becoming a reality day after day and one of the most attractive applications are the interactive surfaces in bars and restaurants. Springwise published recently a post covering iBar, a commercial solution by Mindstrom that enables any bar with a multi-touch and interactive digital surface. The iBar is equiped with a software that continually maps the position of every object touching the surface and then triggers projected content that interact dinamically with the movement in the counter.  Multiple people can interact at once and can even start games or enable bluetooth technology to let users download content.  Imagine a bar that can detect when your product’s pack is placed on the bar… and then trigger other actions, maybe online, maybe not… To learn more visit: Springwise or Mindstorm

The Coke Zero Game

Coca Cola Zero Germany has created a really cool advergame for the Euro 2008 Soccer tournament. This creation mixes a good interface, video, 3D and music and is a good reference for high quality entertainment online.  As everything, it has it’s downside: the required download bandwidth.  Nevertheless it is worth to try it.  Select the “standard” option to be able to play without registering. Via RandomCulture and Adverblog