Nowadays Marketing and Public Relations are not what they used to be. In the past those where considered as separate fields with different audiences and tools. As technology evolves and the digital era is more and more within us, it is more difficult to define a clear separation between these two fields. That is why David Meerman Scoot, on his book “The new rules of marketing & pr” states the new rules: Marketing is more than just advertising. PR is for more than just a mainstream media audience. You are what you publish. People want authenticity, not spin. People want participation, not propaganda. …for the next five rules it is highly recommended to read the book. More on digital PR & online marketing soon.
READING…
Greenpeace | WeAtheR
Take a look at this great advergame from Greenpeace on Brazil. In the game “WeAtheR“, the player is supposed to save the World from the ambient crises. As said in Brainstorm #9, this game goes beyond a pretty 3D design, it also offers a really good interface and an overall cool online experience.
Siemens showroom
Another great way to show the product catalog for kitchen appliance: The Siemens showroom. Nowadays there is no room for traditional catalogs. It is time for you to let people interact and let them explore the variety of products in different ways. Via Adverblog
Absolut-ely controversial
Acá el anuncio de Absolut Vodka que ha causado gran controversia en Estados Unidos, donde inclusive ya se ha llamado boicotear a la marca. Después de las reacciones Absolut decidió retirarlo y se disculpó. Desde mi punto de vista es un anuncio magnífico y solo por eso se los comparto.
In an absolut world…
It is impressive how good Absolut maintains absolut.com with attractive and innovative content. Following the “In an Absolut World” campaign and doing more that just copy-pasting the mass media versions to the online world as some other brands might be doing, Absolut has launched a site in which the visions of artists, writers and actors from around the world have been collected and arranged in an interesting interface that, according to Martina, is powered by Flash and Papervision 3D. In this website the visions of twelve selected persons are shown but it also lets the users to submit their own vision. For more visit absolut.com
Tangible Media: Interactive Bars
As we discussed previously, tangible media is becoming a reality day after day and one of the most attractive applications are the interactive surfaces in bars and restaurants. Springwise published recently a post covering iBar, a commercial solution by Mindstrom that enables any bar with a multi-touch and interactive digital surface. The iBar is equiped with a software that continually maps the position of every object touching the surface and then triggers projected content that interact dinamically with the movement in the counter. Multiple people can interact at once and can even start games or enable bluetooth technology to let users download content. Imagine a bar that can detect when your product’s pack is placed on the bar… and then trigger other actions, maybe online, maybe not… To learn more visit: Springwise or Mindstorm
Social Networking around the World
Le Monde has published an interesting chart showing the top social networks around the World… For more visit LeMonde.fr
Adobe Cards: Take as much as you want
Con el objetivo de promocionar la más reciente versión del Creative Studio, Adobe lanzó AdobeCards.com, un sitio donde a partir de una simple carta de baraja se forma toda una historia utilizando únicamente ese elemento. Para navegar a través de la historia solo hace falta mover el scrollbar hacia la derecha y dejar que las animaciones sigan su curso. Una solución bastante interesante para promocionar todo lo que se puede hacer con la nueva versión suite creativa. Vía UseOnline.net
7-Top Online Marketing Trends for 2008
Back in January, Heidi Cohen published in ClickZ her list for the 7-Top Online Marketing Trends for this year: Social media growth will come from expanded niche products. Search marketing will continue to extend its reach into other formats, including social, local, and mobile search. Analytics and related measurements will become more sophisticated. Behavioral targeting will become more widespread and will provide improved customer experiences, offering customers more relevant information to consumers and better targeted ads to marketers. Integration of on- and offline will continue as retailers update technology. E-mail communications will evolve. The market will disrupted by a new technology or a shift in how existing products are used. Moreover, she highlights some of the main metrics to measure: customers, revenues, expenses, margins, external factors and buzz. For a more in-deep explanation on each one read ClickZ
The Coke Zero Game
Coca Cola Zero Germany has created a really cool advergame for the Euro 2008 Soccer tournament. This creation mixes a good interface, video, 3D and music and is a good reference for high quality entertainment online. As everything, it has it’s downside: the required download bandwidth. Nevertheless it is worth to try it. Select the “standard” option to be able to play without registering. Via RandomCulture and Adverblog