Back in January, Heidi Cohen published in ClickZ her list for the 7-Top Online Marketing Trends for this year:
- Social media growth will come from expanded niche products.
- Search marketing will continue to extend its reach into other formats, including social, local, and mobile search.
- Analytics and related measurements will become more sophisticated.
- Behavioral targeting will become more widespread and will provide improved customer experiences, offering customers more relevant information to consumers and better targeted ads to marketers.
- Integration of on- and offline will continue as retailers update technology.
- E-mail communications will evolve.
- The market will disrupted by a new technology or a shift in how existing products are used.
Moreover, she highlights some of the main metrics to measure: customers, revenues, expenses, margins, external factors and buzz.
For a more in-deep explanation on each one read ClickZ