Talking about blog design, take a look at Notes from the Road, a travel blog by Erik Gauger that has been recognized because of its great design. Featuring great photos and stories, Notes from the Road invites you to travel around the world and discover great places at cities and country. Forget about the classic WordPress or MovableType design themes, even if they are free or not… Notes from the Road takes the blog design one step forward. Notes from the Road
blogosphere
Digital Public Relations vs. Digital Marketing
The web is a two way communication channel that permits people interact with others and share information of common interest. Some companies have been able to identify this and start conversations with their audiences directly. Those conversations, when managed correctly, can evolve into really strong and engaging relationships. In the past, public relations were supposed to focus only in maintaining a good relation with the media, journalists, editors and specific groups of interest. Within the Internet era, this whole new environment has forced companies to adapt their PR strategies to also include the audiences that can be reached online. Companies, in their effort of jumping into online conversations must consider that, besides journalists, editors and specific groups of interest, in the online world the audience is millions of people that daily use search engines and subscription services to stay alert of the topics they are interested in. Corporate Digital Public Seguir leyendo
Getting paid for blogging
Wired’s magazine issue 16.02 comes with some great articles, one of those talks about the initiative proposed by PayPerPost by which bloggers subscribed to this network are being paid for each post they make related to some of the products of the brands associated to the service. A really interesting concept that might come into a real good business. This blogging schema has been put on doubt because it might harm the authenticity of the blogosphere, but the founders of the service claim that they require bloggers to disclosure their relationship with PayPerPost for every post they are getting paid of. For more information, read Wired.