search engines

It is not always so easy for a company to figure out its own online presence or the one from their competitors.  When building an Online Marketing/PR strategy it is always necessary to know who is talking about you and what they are saying.  It is also important to know who is talking about your competitors and what it is been said. I recently collaborated in a Digital Footprint study for a well known software company, the study was focused on Mexico and Latin America and it was intended to identify the blogs, sites, and at the end, people, who were talking about the company and its brands.  The results are confidential, but they will enable the company to generate a strategy to start a relationship, or even a direct conversation with them. The tools we used were almost all from Google, but there are also other online tools out Seguir leyendo