Juan, a friend from Avatar, sent me this file, which was developed by Espresso. Great introduction to Social Media for those companies wanting to start a conversation. What the F**K is Social Media: One Year Later
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The Social Media Venn Diagram
Unlocking the awesome potential of behavioral disorders… Get you T-Shirt @ Despair
Bad Usability Calendar 2009
Learning by bad examples is often a good way in discussing usability with people that are not hardcore usability people. Badusability.com released the Bad Usability Calendar 2009, which includes: JAN: Content is King: Fix it first! FEB: Simplicity is overrated. MAR: Adapt your website for mobile devices. APR: Synchronization has to work. … Download the complete calendar here. Via JustAddWater
Welcome to the Agency World
Let’s face it… it is sure that we’ve been in a situation like this… Funny, but true. Via
120 Popular Social Networks
I recently read a post from Drew Kerr at PR Rock and Roll in which he said that for college students the entire world of online networking is Facebook; and I think that college students might no be the only ones with that belief, a lot of companies out there might be thinking the same way. Despite that we already know about the top 25 social networks, we might be far from knowing every single one in detail. It sounds even impossible to achieve that as almost everyday a new social network is created, in fact, most recent versions of CMS solutions include modules for building social networks. For a brand, it might be desired to maintain a strong online presence across the net, or as Brian Solis calls, the Conversation Prism. On his post, Brian presents KnowEm, an online service that not only checks the availability of your username on over 120 popular social networks, but, if you’re too busy, can help you registering on all of them (a paid service that will take between 1 and 5 business days). Anyway, if you’re just curious about the 120 popular social networks, visit KnowEm and meet them all.
UPS Store: Circus
The second spot of the corrugated cardboard campaign for UPS. See the first one here.
5 cosas que debe saber tu experto en Social Media
Las compañías no deben intentar unirse a la conversación, deben GENERAR la conversación y no utilizar las redes sociales solo para ello, sino también para mantenerla. Hoy en día casi todas las compañías que quieren incrementar su presencia online (Digital Footprint) quieren ser parte de la conversación. Muchas de ellas en su intento solicitan a sus agencias que les desarrollen estrategias para “usar” los medios sociales como parte de sus campañas de marketing y publicidad, y bueno, de entrada este enfoque está mal. Como dije anteriormente en mi otro blog, las compañías no deben intentar unirse a la conversación, deben GENERAR la conversación y utilizar las redes sociales no sólo para ello, sino también para mantener dicha conversación absteniéndose de utilizar las redes sociales como una herramienta más de publicidad. Mientras no se entienda este punto y el verdadero papel de estas redes, todas las iniciativas serán en vano. Es claro que quizá para los directores de marketing en grandes corporaciones no sea necesario saber todo acerca de los medios sociales y por ende contraten a algún experto para el trabajo. Recientemente Jason, en MarketingHackz publicó su selección de 5 cosas que debe saber tu experto en Social Media (y Seguir leyendo
5 Things Your Social Media Expert Should Know
Today, almost every company trying to increase its online presence wants to be part of the conversation. Most of them ask their agencies to develop strategies to “use” social media as part of their online marketing campaigns. Starting from here, the approach is wrong. As said previously, companies must not try to join the conversation, they must CREATE the conversation; and using social media must not be considered as part of the advertising activities. Until you don’t get that, you won’t be successful with social media. It is clear that you, as a Marketing head of a company, might not necessarily know all about the Social Media stuff, and thus want hire a Social Media Expert to do the job. Jason has just published at MarketingHackz his selection of the 5 things your social media expert should know: How to pitch bloggers: “Pitching bloggers requires more of a relationship than anything else” How to monitor social media campaigns: “Monitoring social media campaigns isn’t like loading up Google Analytics” Strong personal profiles: “If your expert doesn’t have a strong presence online, they aren’t going to get the job done for you either” …. Want to know the rest? Click here.
Mobile Marketing: ¿Qué son los shotcodes?
ShotCode es una tecnología utilizada en mobile marketing para acercar al consumidor con las marcas a través del teléfono celular. Utilizando una pequeña aplicación, la cámara del teléfono celular se convierte en un scanner personal similar al utilizado para leer códigos de barras. En México han habido realmente pocas experiencias con el uso de estos códigos, sin embargo existen muchos ejemplos en otros países. Para saber más acerca de las aplicaciones y los casos de éxito visita el blog de KTC.