Carousel: Introducing the world’s first cinema proportion TV

Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital. As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9.  It also let users try the “Ambilight” function.  On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience. Check the video also on Youtube. Via iBelieveinAdv

2012: The Mayan Prophecy

I’m sure you have already heard about the Mayan prophecy regarding the supposed end of the World on December 21st, 2012. Despite of the veracity of this interpretation, there is already a trailer of a movie about this subject.  It is interesting to notice that at the end of the trailer, instead of giving a URL for a website, they suggest you to Google: 2012. The results, as Daniel reports on his post, are a set of different websites and content even on social networks to start making buzz around the movie. As you have noticed, this is a completely new way of introducing a movie, and yes, it is viral. For details read Adverblog

LGenius – How to improve TV

LGenius is a division of LG created to push the boundaries of imagination and their first mission is to take TV to the next level designing innovations around people’s needs.  With that in mind they invited people in the UK to submit ideas on making it better. Recently, in a conference at Korea LG introduced some truly genius innovations. Despite the funny part, there area really good ideas already submitted. Via

IE8 Net History: Internet Explorer 8

Microsoft just launched this video to promote the new version of Internet Explorer. Instead of talking directly about the product, they made a funny video with celebrities talking about the Internet history. As Faris says, “The cool thing about being this huge gray corporation is that every time you don’t act like it, it’s awesome.”

The Dramatic shift in marketing reality

This video, produced and published at Vimeo by Scholz&Friends about two months ago, is really interesting to see how marketing has changed since the beginning of the past century until now. In the past we had few brands to choose from, and we were devoted to the one of our choice… today it is quite different. Scholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.