I recently read a post from Drew Kerr at PR Rock and Roll in which he said that for college students the entire world of online networking is Facebook; and I think that college students might no be the only ones with that belief, a lot of companies out there might be thinking the same way. Despite that we already know about the top 25 social networks, we might be far from knowing every single one in detail. It sounds even impossible to achieve that as almost everyday a new social network is created, in fact, most recent versions of CMS solutions include modules for building social networks. For a brand, it might be desired to maintain a strong online presence across the net, or as Brian Solis calls, the Conversation Prism. On his post, Brian presents KnowEm, an online service that not only checks the availability of your username Seguir leyendo
Top 10 Social Media questions marketers want answered
Digital Inspiration posted about a set of 900+ interviews that Michael Stelzner did to Internet Marketers to find out how marketers are using social media to grow their businesses. On the report, he also found the top 10 social media questions marketers want answered, including what social media tools are most popular, how they are using social media, what are the benefits of using social media, etc. The results are interesting. Regarding the most popular social media tools: Twitter, Blogs and LinkedIn and Facebook are the favorites. As for the benefits of using social media, marketers answered the following: If you are planning to jump into the social media, you might want to take a look at the full report. Here.
El Top 25 de las Redes Sociales
El mes pasado Compete.com publicó su ranking anual de redes sociales en el cual destaca, además de Facebook en primer lugar seguida de MySpace, el incremento exponencial de Twitter. El año pasado, Twitter figuraba en la posición número 22 y hoy se encuentra en la posición 3, con un poco más de 54 millones de visitas al mes. Para ver el ranking completo haz click aquí. Vía UseOnline.net
Top 25 Social Networks
Last month Compete published a re-arranged list of the top 25 social networks: As expected, Facebook finally over passed Myspace. On the other hand, Twitter is quickly going up, last year it was at position 22 and today is at 3! It is also interesting to see the details on the time spent by users. Last month Facebook users spent 16.41 minutes in average per visit, while Myspace and Twitter users spent around 9 minutes. More info at Compete.
Using Social Media to deliver Brand Content: The Skittles example
Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media. Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile. What about friends? Facebook. Videos? YouTube. And chatting? Twitter. You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.
Cómo cuidar tu privacidad en Facebook
No se trata de dejar de utilizar las redes sociales, sino de estar conscientes de las implicaciones que tiene el compartir nuestra información en estos espacios y ejercer un control responsable, no sólo sobre nuestra información, sino también sobre la que nos han confiado nuestros amigos y contactos. Cada día escuchamos más noticias acerca de la seguridad o privacidad de la información que publicamos en las redes sociales y siempre se nos recomienda tener cuidado con nuestra presencia en línea pues podría haber personas mal intencionadas que quisieran saber más de nosotros o de nuestra vida diaria sin nuestro consentimiento. El tema de la privacidad en Facebook cada vez está más en boca de todos y es prudente hacer un alto y escuchar todos los puntos de vista; sin embargo, también es prudente hacer caso a los reportes que televisoras como la BBC han hecho acerca del robo de información Seguir leyendo