Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media. Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile. What about friends? Facebook. Videos? YouTube. And chatting? Twitter. You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.
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Advertising Blogs around the World
The Inspiration Room has published a great collection of blogs focused on advertising and marketing around the world and sorted by country/region. Check it out.
Para entender la 10ª Dimensión
Muchos de nosotros nos hemos hecho a la idea de que en el universo sólo hay 4 dimensiones, pero ¿cómo es posible imaginar la décima? El proyecto “Imagining the Tenth Dimension” muestra de una manera sencilla las 10 dimensiones que se tendrían si se parte de la idea que el tiempo es solo una de las direcciones en el espacio de la cuarta dimensión, y que nuestro universo espacio-tiempo es creado en cada instante de acuerdo a cómo giremos en las posibles direcciones de la quinta dimensión. Para mucha gente, esta “nueva manera de pensar acerca del espacio y el tiempo” les ha hecho cambiar la manera en la que perciben la realidad. Muy interesante…. Para más información: Imagining the Tenth Dimension
Toshiba – Time Sculpture
Via Brentter.com
Radiohead “House of Cards” Advertisement for Shelter
The “House of Cards” work is designed to raise awareness of the fragility of the UK housing situation, which sees millions of people being pushed to breaking point by high housing costs, which are trapping people in bad housing and causing homelessness. Radiohead donated a track for the new Leo Burnett-created campaign for UK housing charity, Shelter. Via
Sony Bravia Zoetrope
To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy. Via
The Evolution of Advertising & Public Relations
I just saw an interesting diagram posted by Todd Defren at PR-squared that shows the evolution of advertising vs. public relations in this Social Media era. “As you can see, PR is becoming increasingly interpersonal: there is a daily flow of interaction, responsiveness and adaptation going on amongst PR people and their ever-expanding publics. […] Meanwhile, the advertising folks are coming to embrace more and more user-generated content, but as PAID media (versus EARNED media). Advertising’s intrinsic, long-term value to the corporate brand is declining in the Social Media era. And the PR industry is the happy beneficiary.” The diagram is really insightful and yes, I agree with Todd, but the counterpart of this is that nowadays in Latin America (for example), there are no agencies that can advice corporations on a complete Digital PR strategy. Of course, you will find the traditional PR agencies that will offer some kind of “exercises” on the digital world, like including the posting of a video on YouTube or creating a “fan group” or a profile of your product at Facebook. On the other hand you will find also Online Marketing agencies that will offer the inclusion of “social” into the online marketing campaign… all Seguir leyendo
Stumbling The New Math
Stumbling around the Internet I found “The New Math“, a great work by Craig Damrauer. Check it out. BTW, Stumbleupon is not only a great way to discover new & interesting stuff, but also to promote your website.
Del amor a primera vista, el destino y otras utopías…
Regreso al tema literario en este blog. Recientemente he leído un par de novelas del autor japonés Haruki Murakami: Kafka on the Shore y The Wind-up Bird Chronicle. Ambas novelas, si bien están clasificadas como ciencia ficción, incluyen pasajes que valen mucho la pena. Haciendo un poco de investigación descubrí otro libro que estoy por leer: The Elephant Vanishes, que es una colección de cuentos cortos, de donde llama mi atención “On Seeing the 100% Perfect Girl One Beautiful April Morning“, que precisamente habla del amor a primera vista, el destino y aquello de “si es tuyo déjalo ir… y si regresa bla bla bla….” Acá el cuento, que me encontré publicado en carbon ink: On Seeing the 100% Perfect Girl One Beautiful April Morning by Haruki Murakami One beautiful April morning, on a narrow side street in Tokyo’s fashionable Harujuku neighborhood, I walked past the 100% perfect girl. Tell you the truth, she’s not that good-looking. She doesn’t stand out in any way. Her clothes are nothing special. The back of her hair is still bent out of shape from sleep. She isn’t young, either – must be near thirty, not even close to a “girl,” properly speaking. But Seguir leyendo