Just as the previous ones: Balls and Paint, Sony has just released the latest, called “Play Doh”, really spectacular. You might also want to check out the Making of.
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Your Digital Lifestyle
According to Microsoft… Via TechNet
Volkswagen thinking
I’ve just seen this great video from Volkswagen UK promoting their new website. It is really cool: Via El factor humano
New rules of Marketing & PR
Nowadays Marketing and Public Relations are not what they used to be. In the past those where considered as separate fields with different audiences and tools. As technology evolves and the digital era is more and more within us, it is more difficult to define a clear separation between these two fields. That is why David Meerman Scoot, on his book “The new rules of marketing & pr” states the new rules: Marketing is more than just advertising. PR is for more than just a mainstream media audience. You are what you publish. People want authenticity, not spin. People want participation, not propaganda. …for the next five rules it is highly recommended to read the book. More on digital PR & online marketing soon.
Absolut-ely controversial
Acá el anuncio de Absolut Vodka que ha causado gran controversia en Estados Unidos, donde inclusive ya se ha llamado boicotear a la marca. Después de las reacciones Absolut decidió retirarlo y se disculpó. Desde mi punto de vista es un anuncio magnífico y solo por eso se los comparto.
How to think, the MIT guide…
Technology Review published a post by Ed Boyden in which he shares the way he outlines 10 rules on how to be creative in a world with complex problems and continuosly moving targets. Synthetise new ideas constantly Learn how to learn (rapidly) Work backward from your goal Always have a long term plan Make contingency maps… For the next 5 rules and an in-deep explanation read Technology Review.
Tangible Media: Interactive Bars
As we discussed previously, tangible media is becoming a reality day after day and one of the most attractive applications are the interactive surfaces in bars and restaurants. Springwise published recently a post covering iBar, a commercial solution by Mindstrom that enables any bar with a multi-touch and interactive digital surface. The iBar is equiped with a software that continually maps the position of every object touching the surface and then triggers projected content that interact dinamically with the movement in the counter. Multiple people can interact at once and can even start games or enable bluetooth technology to let users download content. Imagine a bar that can detect when your product’s pack is placed on the bar… and then trigger other actions, maybe online, maybe not… To learn more visit: Springwise or Mindstorm
The Coke Zero Game
Coca Cola Zero Germany has created a really cool advergame for the Euro 2008 Soccer tournament. This creation mixes a good interface, video, 3D and music and is a good reference for high quality entertainment online. As everything, it has it’s downside: the required download bandwidth. Nevertheless it is worth to try it. Select the “standard” option to be able to play without registering. Via RandomCulture and Adverblog
Principles for Success in Social Marketing
R. Craig Lefebvre pointed out recently in his blog the 15 principles for success in social marketing, according to the 3rd edition of the Phil Kotler and Nancy Lee’s book “Social Marketing”. Take advantage of prior and existing successful campaigns. Start with target markets most ready for action. Promote single, simple, doable behaviors – one at a time. Identify and remove barriers to behavior change. Bring real benefits into the present. Highlight costs of competing behaviors. Promote a tangible good or service to help target audiences perform the behavior. Consider nonmonetary incentives in the form of recognition and appreciation. Make access easy. Have a little fun with messages. Use media channels at the point of decision making. Try for popular/entertainment media. Get commitments and pledges. Use prompts for sustainability. Track results and make adjustments. For comments on each principle read the post here, or get the book.
Being creative with Adwords
One of the leading car rental companies in Europe, Sixt, have found ways to be remarkable when they experimented with a new way to make their Google Adwords ads stand out from the crowd. As Coolz0r said, pretty clever.