Chevrolet Mexico has recently launched the teaser website for the Camaro 2010. Quite disappointing for such a famous car. As almost all car-related websites around there, we expected a more engaging experience, but there isn’t. On this website you can only see a 360° view of the car, submit your answer to the question “What would you do with a Camaro 2010?”, subscribe for a newsletter and see a timeline showing photographs of the car. Don’t click. Vía Deutsch.blog
Online Marketing
Predictions for 2009 according to LeoBurnett
Following with the predictions for this year, here are the ones from LeoBurnett:
The First Worlwide Site Where Nothing Happens
KitKat delivers the first website where nothing happens and invites everybody to have a break. Vía Adverblog
The Web 2.0 concept on video
Via Shamanismo Digital
Microsoft proves the six degrees of separation theory
As a result of the study “Planetary-Scale Views on a Large Instant-Messaging Network” from Microsoft and the University of Carnegie Mellon, it was proved that, in average, you need 6.6 persons to reach any person in the planet. For more information: TechDirt, El Universal
The Corona Beach
A great one-try-and-never-come-back experience: The Corona Beach. It is a really well done website with a nice interface and effects. The bad thing is the lack of content. As Martina asks: Is it worth to spend a lot of money in a website that is not going to generate repeated visits? I think it doesn’t. The guys at Grupo Modelo should re-think their online strategy for a while… btw… why do they make these kind of nice and well-crafted websites for other countries and such awful ones for the Mexican market?
New rules of Marketing & PR
Nowadays Marketing and Public Relations are not what they used to be. In the past those where considered as separate fields with different audiences and tools. As technology evolves and the digital era is more and more within us, it is more difficult to define a clear separation between these two fields. That is why David Meerman Scoot, on his book “The new rules of marketing & pr” states the new rules: Marketing is more than just advertising. PR is for more than just a mainstream media audience. You are what you publish. People want authenticity, not spin. People want participation, not propaganda. …for the next five rules it is highly recommended to read the book. More on digital PR & online marketing soon.
Siemens showroom
Another great way to show the product catalog for kitchen appliance: The Siemens showroom. Nowadays there is no room for traditional catalogs. It is time for you to let people interact and let them explore the variety of products in different ways. Via Adverblog
In an absolut world…
It is impressive how good Absolut maintains absolut.com with attractive and innovative content. Following the “In an Absolut World” campaign and doing more that just copy-pasting the mass media versions to the online world as some other brands might be doing, Absolut has launched a site in which the visions of artists, writers and actors from around the world have been collected and arranged in an interesting interface that, according to Martina, is powered by Flash and Papervision 3D. In this website the visions of twelve selected persons are shown but it also lets the users to submit their own vision. For more visit absolut.com
Social Networking around the World
Le Monde has published an interesting chart showing the top social networks around the World… For more visit LeMonde.fr