Digital Inspiration posted about a set of 900+ interviews that Michael Stelzner did to Internet Marketers to find out how marketers are using social media to grow their businesses. On the report, he also found the top 10 social media questions marketers want answered, including what social media tools are most popular, how they are using social media, what are the benefits of using social media, etc. The results are interesting. Regarding the most popular social media tools: Twitter, Blogs and LinkedIn and Facebook are the favorites. As for the benefits of using social media, marketers answered the following: If you are planning to jump into the social media, you might want to take a look at the full report. Here.
Online Marketing
It’s not me, it’s you – Goodbye Agency!
Dear Agency, This isn’t easy for me. I couldn’t be happier. I’m leaving you. This one is not new, but is still good! Do you want to say goodbye to your agency but don’t want to hurt feelings? Don’t worry, here you can generate your own letter by just answering a few questions. Try it. Developed by Citrus.
How to leverage Social Media
So you are one of the thousands of companies out there that want to become Social but don’t have a clue? This is what you have to do: 1. Quit trying to “join the conversation” Read the next steps here.
Adding Twitter to your Business Model: A Real Life Example
A lot has been said about how to incorporate social media to the business. Some companies had taken the path of creating profiles for their brands and products as if they were real people and start interacting with others. On the other hand there are real executives from companies that had just jumped into the social media to start a face-to-face real conversation with consumers. Springwise brings us another example: A restaurant that has incorporated Twitter to its business model. Kogi Korean BBQ takes the taste of Korean barbecue and melds it with the portability of Mexican tacos and burritos. The company sells its food primarily through two trucks that are always on the go to new locations in the Los Angeles area—to know where to find them, customers must follow Kogi on Twitter (and more than 7,000 already do). More on Springwise.
Top 25 Social Networks
Last month Compete published a re-arranged list of the top 25 social networks: As expected, Facebook finally over passed Myspace. On the other hand, Twitter is quickly going up, last year it was at position 22 and today is at 3! It is also interesting to see the details on the time spent by users. Last month Facebook users spent 16.41 minutes in average per visit, while Myspace and Twitter users spent around 9 minutes. More info at Compete.
Using Social Media to deliver Brand Content: The Skittles example
Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media. Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile. What about friends? Facebook. Videos? YouTube. And chatting? Twitter. You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.
Advertising Blogs around the World
The Inspiration Room has published a great collection of blogs focused on advertising and marketing around the world and sorted by country/region. Check it out.
I Tweet, therefore I am
The Times of London asked experts about the Twitter phenomenom and they concluded that we Twitter to reassure ourselves that we are alive. People use the Internet message-broadcasting service to send 140-character “tweets” relating their most mundane activities because of an underdeveloped sense of the self. What do you think about it? Read the full article at ValleyWag
Monopoly – I want it all
Hasbro Mexico launched this website to promote the National Monopoly Tournament. There are many prizes and the winner will have the chance to participate in the worldwide tournament to be held at Las Vegas. The site’s quality is excellent and allows users to have the real Monopoly experience through a nice crafted interface. Try it, you can also play as guest. It was developed by LeoBurnett. Via Deutsch.blog
Digital Public Relations vs. Digital Marketing
The web is a two way communication channel that permits people interact with others and share information of common interest. Some companies have been able to identify this and start conversations with their audiences directly. Those conversations, when managed correctly, can evolve into really strong and engaging relationships. In the past, public relations were supposed to focus only in maintaining a good relation with the media, journalists, editors and specific groups of interest. Within the Internet era, this whole new environment has forced companies to adapt their PR strategies to also include the audiences that can be reached online. Companies, in their effort of jumping into online conversations must consider that, besides journalists, editors and specific groups of interest, in the online world the audience is millions of people that daily use search engines and subscription services to stay alert of the topics they are interested in. Corporate Digital Public Seguir leyendo