40% of Tweets are Pointless Babble

If Twitter was a Village formed by 100 people,  5 of them would be known as loud mouths who create 75% of all the Twitter conversations. Twenty people would be dead because they have not tweeted at all, and 50 users would be lazy, whereby they have not tweeted at all in the past week. Moreover, from the average 100 tweets, 40% would be pointless babble… See the full study at Information is Beautiful Via CMSWire

Top 20 Countries for Social Networks Engagement

ComScore released last month results over an interesting study to identify the “Top 20 Highest Engagement Social Networking Country Audiences“.  With 6.6 hours and 1307 pages per visitor per month, it was surprising that Russia has the most engaged audience, followed by Brazil and Canada.   Mexico is ranked #11, with 4 hours and 488 pages per visitor per month. Read the Press Release.

Bad Usability Calendar 2009

Learning by bad examples is often a good way in discussing usability with people that are not hardcore usability people. Badusability.com released the Bad Usability Calendar 2009, which includes: JAN: Content is King: Fix it first! FEB: Simplicity is overrated. MAR: Adapt your website for mobile devices. APR: Synchronization has to work. …  Download the complete calendar here. Via JustAddWater

120 Popular Social Networks

I recently read a post from Drew Kerr at PR Rock and Roll in which he said that for college students the entire world of online networking is Facebook; and I think that college students might no be the only ones with that belief, a lot of companies out there might be thinking the same way. Despite that we already know about the top 25 social networks, we might be far from knowing every single one in detail.  It sounds even impossible to achieve that as almost everyday a new social network is created, in fact, most recent versions of CMS solutions include modules for building social networks. For a brand, it might be desired to maintain a strong online presence across the net, or as Brian Solis calls, the Conversation Prism.  On his post, Brian presents KnowEm, an online service that not only checks the availability of your username Seguir leyendo

5 cosas que debe saber tu experto en Social Media

Las compañías no deben intentar unirse a la conversación, deben GENERAR la conversación y no utilizar las redes sociales solo para ello, sino también para mantenerla. Hoy en día casi todas las compañías que quieren incrementar su presencia online (Digital Footprint) quieren ser parte de la conversación.  Muchas de ellas en su intento solicitan a sus agencias que les desarrollen estrategias para “usar” los medios sociales como parte de sus campañas de marketing y publicidad, y bueno, de entrada este enfoque está mal. Como dije anteriormente en mi otro blog, las compañías no deben intentar unirse a la conversación, deben GENERAR la conversación y utilizar las redes sociales no sólo para ello, sino también para mantener dicha conversación absteniéndose de utilizar las redes sociales como una herramienta más de publicidad.  Mientras no se entienda este punto y el verdadero papel de estas redes, todas las iniciativas serán en vano. Es Seguir leyendo

5 Things Your Social Media Expert Should Know

Today, almost every company trying to increase its online presence wants to be part of the conversation. Most of them ask their agencies to develop strategies to “use” social media as part of their online marketing campaigns.  Starting from here, the approach is wrong.  As said previously, companies must not try to join the conversation, they must CREATE the conversation; and using social media must not be considered as part of the advertising activities.  Until you don’t get that, you won’t be successful with social media. It is clear that you, as a Marketing head of a company, might not necessarily know all about the Social Media stuff, and thus want hire a Social Media Expert to do the job.  Jason has just published at MarketingHackz his selection of the 5 things your social media expert should know: How to pitch bloggers: “Pitching bloggers requires more of a relationship than Seguir leyendo