How to add Google Analytics to your Facebook Fan Page

If you have a Facebook fan page I am sure that you want to have some statistics and metrics about it.  To add Google Analytics to your fan page you just have to follow these steps: Setup Google Analytics Account. Create your custom img tag for each of your pages you like to track. For that purpose you can use this tool. Add the custom image html tag to the bottom of each page that you need to track. If you need additional information or want the solution for advanced users, then you should definitely read the WebDigi blog.

8 Things to Learn from Dating Sites

Is there something PR professionals can learn from dating sites? Sure! Those websites have been very successful because they commit to transparency and simplicity, in other words, users get what the site is offering, in a clear an expedited way. This week Conversation Agent posted around this topic and highlighted 8 things PR people can learn from dating sites: Clarity of intent – Dating sites are efficient and honest. It is about people, not numbers – There is no “follower” count. Simplicity rules – There are no complications, just easy steps. For the rest, click here.

7 Reasons Your Social Media Marketing Failed

So you have done everything but your Social Media Marketing is still not working? Maybe: You Chose the Wrong Channels You Used the Wrong People Your Content Sucked Your Team Didn’t Believe in the Project For knowing what else you might did wrong click here, you will even find how to fix it.

40% of Tweets are Pointless Babble

If Twitter was a Village formed by 100 people,  5 of them would be known as loud mouths who create 75% of all the Twitter conversations. Twenty people would be dead because they have not tweeted at all, and 50 users would be lazy, whereby they have not tweeted at all in the past week. Moreover, from the average 100 tweets, 40% would be pointless babble… See the full study at Information is Beautiful Via CMSWire

Top 20 Countries for Social Networks Engagement

ComScore released last month results over an interesting study to identify the “Top 20 Highest Engagement Social Networking Country Audiences“.  With 6.6 hours and 1307 pages per visitor per month, it was surprising that Russia has the most engaged audience, followed by Brazil and Canada.   Mexico is ranked #11, with 4 hours and 488 pages per visitor per month. Read the Press Release.

120 Popular Social Networks

I recently read a post from Drew Kerr at PR Rock and Roll in which he said that for college students the entire world of online networking is Facebook; and I think that college students might no be the only ones with that belief, a lot of companies out there might be thinking the same way. Despite that we already know about the top 25 social networks, we might be far from knowing every single one in detail.  It sounds even impossible to achieve that as almost everyday a new social network is created, in fact, most recent versions of CMS solutions include modules for building social networks. For a brand, it might be desired to maintain a strong online presence across the net, or as Brian Solis calls, the Conversation Prism.  On his post, Brian presents KnowEm, an online service that not only checks the availability of your username Seguir leyendo