93.6% of users have less than 100 followers 21% of users have never posted a Tweet New York has the most Twitters users 85.3% of all Twitter users post less than one update/day Want more? Read this. Via Econsultancy
40% of Tweets are Pointless Babble
If Twitter was a Village formed by 100 people, 5 of them would be known as loud mouths who create 75% of all the Twitter conversations. Twenty people would be dead because they have not tweeted at all, and 50 users would be lazy, whereby they have not tweeted at all in the past week. Moreover, from the average 100 tweets, 40% would be pointless babble… See the full study at Information is Beautiful Via CMSWire
Top 10 Social Media questions marketers want answered
Digital Inspiration posted about a set of 900+ interviews that Michael Stelzner did to Internet Marketers to find out how marketers are using social media to grow their businesses. On the report, he also found the top 10 social media questions marketers want answered, including what social media tools are most popular, how they are using social media, what are the benefits of using social media, etc. The results are interesting. Regarding the most popular social media tools: Twitter, Blogs and LinkedIn and Facebook are the favorites. As for the benefits of using social media, marketers answered the following: If you are planning to jump into the social media, you might want to take a look at the full report. Here.
Twitter for Business
Here are two interesting slideshows regarding the use of Twitter for Business. Ogilvy PR 360 DI Twitter Webinar And… Twitter for PR (Keynote & Youtube version) Via
El Top 25 de las Redes Sociales
El mes pasado Compete.com publicó su ranking anual de redes sociales en el cual destaca, además de Facebook en primer lugar seguida de MySpace, el incremento exponencial de Twitter. El año pasado, Twitter figuraba en la posición número 22 y hoy se encuentra en la posición 3, con un poco más de 54 millones de visitas al mes. Para ver el ranking completo haz click aquí. Vía UseOnline.net
Adding Twitter to your Business Model: A Real Life Example
A lot has been said about how to incorporate social media to the business. Some companies had taken the path of creating profiles for their brands and products as if they were real people and start interacting with others. On the other hand there are real executives from companies that had just jumped into the social media to start a face-to-face real conversation with consumers. Springwise brings us another example: A restaurant that has incorporated Twitter to its business model. Kogi Korean BBQ takes the taste of Korean barbecue and melds it with the portability of Mexican tacos and burritos. The company sells its food primarily through two trucks that are always on the go to new locations in the Los Angeles area—to know where to find them, customers must follow Kogi on Twitter (and more than 7,000 already do). More on Springwise.
SuperNews!: Twouble with Twitters
or the truth about Twitter… hilarious.
Top 25 Social Networks
Last month Compete published a re-arranged list of the top 25 social networks: As expected, Facebook finally over passed Myspace. On the other hand, Twitter is quickly going up, last year it was at position 22 and today is at 3! It is also interesting to see the details on the time spent by users. Last month Facebook users spent 16.41 minutes in average per visit, while Myspace and Twitter users spent around 9 minutes. More info at Compete.
Using Social Media to deliver Brand Content: The Skittles example
Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media. Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile. What about friends? Facebook. Videos? YouTube. And chatting? Twitter. You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.
I Tweet, therefore I am
The Times of London asked experts about the Twitter phenomenom and they concluded that we Twitter to reassure ourselves that we are alive. People use the Internet message-broadcasting service to send 140-character “tweets” relating their most mundane activities because of an underdeveloped sense of the self. What do you think about it? Read the full article at ValleyWag