Let’s face it… it is sure that we’ve been in a situation like this… Funny, but true. Via
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UPS Store: Circus
The second spot of the corrugated cardboard campaign for UPS. See the first one here.
Carousel: Introducing the world’s first cinema proportion TV
Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital. As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9. It also let users try the “Ambilight” function. On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience. Check the video also on Youtube. Via iBelieveinAdv
UPS Store: Gladiator
Great spot of the new corrugated cardboard campaign for UPS, developed by Psyop. More on www.psyop.tv/ups | Via Motiongrapher
2012: The Mayan Prophecy
I’m sure you have already heard about the Mayan prophecy regarding the supposed end of the World on December 21st, 2012. Despite of the veracity of this interpretation, there is already a trailer of a movie about this subject. It is interesting to notice that at the end of the trailer, instead of giving a URL for a website, they suggest you to Google: 2012. The results, as Daniel reports on his post, are a set of different websites and content even on social networks to start making buzz around the movie. As you have noticed, this is a completely new way of introducing a movie, and yes, it is viral. For details read Adverblog
LGenius – How to improve TV
LGenius is a division of LG created to push the boundaries of imagination and their first mission is to take TV to the next level designing innovations around people’s needs. With that in mind they invited people in the UK to submit ideas on making it better. Recently, in a conference at Korea LG introduced some truly genius innovations. Despite the funny part, there area really good ideas already submitted. Via
The threat against Net Neutrality
Net Neutrality has ruled the Internet since its creation and it’s understood as “the principle that Internet users should be in control of what content they view and what applications they use on the Internet“. In other words, it is about equal access to the Internet. Not only in the US, but in Europe, there has been a lot of activity regarding the intention of telecommunications companies (carriers) to take control over the content that is transmitted through their networks. Companies that have made their way based on Net Neutrality -such as Google, Amazon or e-Bay- are against this intention, and have joined with others to conform the Open Internet Coalition with the aim to protect an open Internet where everyone can access what they want when they want. Artists such as Moby and REM have also joined the cause through Save the Internet, another coalition that has the same Seguir leyendo
IE8 Net History: Internet Explorer 8
Microsoft just launched this video to promote the new version of Internet Explorer. Instead of talking directly about the product, they made a funny video with celebrities talking about the Internet history. As Faris says, “The cool thing about being this huge gray corporation is that every time you don’t act like it, it’s awesome.”
Absolut Kindness
In an Absolut World, currency would be replaced by acts of kindness… And if you liked the ad, you might also like Validation, a great short film by Kurt Kuenne:
SuperNews!: Twouble with Twitters
or the truth about Twitter… hilarious.