The Fun Theory

Fun is the easiest way to change people’s behaviour for the better Volkswagen lanza “The Fun Theory“, un sitio donde se invita a la gente a enviar sus ideas para mejorar el comportamiento de la gente al transformar las cosas cotidianas en cosas divertidas.  La teoría es simple: La diversión es la manera más fácil de cambiar el comportamiento de la gente para bien.  El premio, 2500 euros. Acá algunos ejemplos:

Now every webpage on the Internet is Social – Google Sidewiki

Google recently announced  “Sidewiki“, a new feature that lets users leave comments about any website they visit. With this feature, of course, you will also be able to read the comments other people have left before you. “The impacts are far reaching, now every web page on the internet is social and can have consumer opinion –both positive and negative.” Read the full article at WebStrategist

Did You Know 4.0

“This completely new Fall 2009 version, designed by XPLANE, includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.” And if you want to see the real truth about online presentations you should definitely see this other version: Via TheInspirationRoom

Augmented Reality: The Next in Mobile User Experience

“Think of Augmented Reality as half virtual and half real. It takes existing physical spaces and supplements or “augments” them with information, objects, actions or interactions.” Some applications include: Location based Restaurant finder with reviews Location based Travel points of interest Virtual pet for the iPhone Public transportation schedule and station finder Virtual objects you can interact with in the real world Look at the videos to see great examples: More @ Demystifying Usability