Great spot of the new corrugated cardboard campaign for UPS, developed by Psyop. More on www.psyop.tv/ups | Via Motiongrapher
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2012: The Mayan Prophecy
I’m sure you have already heard about the Mayan prophecy regarding the supposed end of the World on December 21st, 2012. Despite of the veracity of this interpretation, there is already a trailer of a movie about this subject. It is interesting to notice that at the end of the trailer, instead of giving a URL for a website, they suggest you to Google: 2012. The results, as Daniel reports on his post, are a set of different websites and content even on social networks to start making buzz around the movie. As you have noticed, this is a completely new way of introducing a movie, and yes, it is viral. For details read Adverblog
LGenius – How to improve TV
LGenius is a division of LG created to push the boundaries of imagination and their first mission is to take TV to the next level designing innovations around people’s needs. With that in mind they invited people in the UK to submit ideas on making it better. Recently, in a conference at Korea LG introduced some truly genius innovations. Despite the funny part, there area really good ideas already submitted. Via
IE8 Net History: Internet Explorer 8
Microsoft just launched this video to promote the new version of Internet Explorer. Instead of talking directly about the product, they made a funny video with celebrities talking about the Internet history. As Faris says, “The cool thing about being this huge gray corporation is that every time you don’t act like it, it’s awesome.”
Absolut Kindness
In an Absolut World, currency would be replaced by acts of kindness… And if you liked the ad, you might also like Validation, a great short film by Kurt Kuenne:
SuperNews!: Twouble with Twitters
or the truth about Twitter… hilarious.
The Dramatic shift in marketing reality
This video, produced and published at Vimeo by Scholz&Friends about two months ago, is really interesting to see how marketing has changed since the beginning of the past century until now. In the past we had few brands to choose from, and we were devoted to the one of our choice… today it is quite different. Scholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.
Sony releases new stupid piece of shit that doesn’t fucking work
=) Jajaja! a funny video from the guys at The Onion. Sony Releases New Stupid Piece Of Shit That Doesn’t Fucking Work
Using Social Media to deliver Brand Content: The Skittles example
Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media. Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile. What about friends? Facebook. Videos? YouTube. And chatting? Twitter. You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.
Advertising Blogs around the World
The Inspiration Room has published a great collection of blogs focused on advertising and marketing around the world and sorted by country/region. Check it out.