Few days ago Wired posted an article about the newest approach from Adidas on Augmented Reality as part of a campaign to be launched in February. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Adidas plans to introduce three games into the virtual neighborhood. The sneakers will then serve not only as the key to get in, but also act as the controller for the games. Augmented Reality has been said to be one of the trends for this year, but in fact it is not something new. Four years ago, Latin American agencies such as Iconolab, were already working with that technology for digital marketing campaigns. Read more | Via DigitalBuzz
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De Paradigmas y Libros Electrónicos
Hoy en día nos encontramos con un nuevo desarrollo tecnológico que romperá con otro paradigma que ha estado presente en nuestras vidas por años, y es el libro electrónico. Cambiar un paradigma es de las cosas más complicadas para los seres humanos. Quizá sea por eso que la adopción de los nuevos procesos y el avance tecnológico no sean tan rápidos como los entusiastas quisieran. Los seres humanos somos individuos de costumbres, de hábitos; incluso cabe recordar a Aristóteles: “Somos lo que repetidamente hacemos, por lo que la excelencia no es un acto, sino un hábito”. Nos cuesta mucho trabajo dejar de hacer las cosas como las hemos hecho siempre ya que representa una etapa de aprendizaje en donde toda nuestra experiencia ganada con el uso de la tecnología anterior quizá sea inútil comparada con el nuevo proceso. Creo además que, entre más crecemos más nos resistimos al cambio, y ponemos mucha más resistencia a dejar de hacer las cosas como nos han funcionado toda la vida.
How Google Chrome works
Check these great videos introducing some of the features of Chrome. Why is Google Chrome fast? How tabs work in Google Chrome? How Themes work in Chrome? Via Digital Inspiration
Engagement – Credibility – Defense : The Awareness Scale
So, How Social Media, Public Relations and Advertising fit together? Todd Defren proposes The Awareness Scale: Read the full idea in PR2.
Did You Know 4.0
“This completely new Fall 2009 version, designed by XPLANE, includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.” And if you want to see the real truth about online presentations you should definitely see this other version: Via TheInspirationRoom
There are 20 hours of video uploaded to YouTube every minute
The iPod can hold 83.3 days worth of audio. There are 10 billion photos on Facebook. Ever wondered what this means in terms of physical storage? How many VHS tapes? How many CDs? How many cassette tapes? See this. Via Digital Inspiration.
Welcome to the Agency World
Let’s face it… it is sure that we’ve been in a situation like this… Funny, but true. Via
UPS Store: Circus
The second spot of the corrugated cardboard campaign for UPS. See the first one here.
5 Things Your Social Media Expert Should Know
Today, almost every company trying to increase its online presence wants to be part of the conversation. Most of them ask their agencies to develop strategies to “use” social media as part of their online marketing campaigns. Starting from here, the approach is wrong. As said previously, companies must not try to join the conversation, they must CREATE the conversation; and using social media must not be considered as part of the advertising activities. Until you don’t get that, you won’t be successful with social media. It is clear that you, as a Marketing head of a company, might not necessarily know all about the Social Media stuff, and thus want hire a Social Media Expert to do the job. Jason has just published at MarketingHackz his selection of the 5 things your social media expert should know: How to pitch bloggers: “Pitching bloggers requires more of a relationship than anything else” How to monitor social media campaigns: “Monitoring social media campaigns isn’t like loading up Google Analytics” Strong personal profiles: “If your expert doesn’t have a strong presence online, they aren’t going to get the job done for you either” …. Want to know the rest? Click here.
