So you are one of the thousands of companies out there that want to become Social but don’t have a clue? This is what you have to do: 1. Quit trying to “join the conversation” Read the next steps here.
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Twitter for Business
Here are two interesting slideshows regarding the use of Twitter for Business. Ogilvy PR 360 DI Twitter Webinar And… Twitter for PR (Keynote & Youtube version) Via
LGenius – How to improve TV
LGenius is a division of LG created to push the boundaries of imagination and their first mission is to take TV to the next level designing innovations around people’s needs. With that in mind they invited people in the UK to submit ideas on making it better. Recently, in a conference at Korea LG introduced some truly genius innovations. Despite the funny part, there area really good ideas already submitted. Via
Cómo dimensionar la presencia online de una empresa (Digital Footprint)
No siempre es fácil para una compañía dimensionar su presencia online o la de sus competidores, y tener información acerca de quién está hablando y qué está diciendo es fundamental al momento de preparar una estrategia de Marketing Online o PR Digital. Recientemente comentaba en mi otro blog que tuve la oportunidad de colaborar hace unas semanas en el desarrollo de un estudio de presencia online (Digital Footprint) para una empresa muy conocida del ramo del software. El estudio se hizo enfocado en México y América Latina y la intención era identificar los blogs, sitios de internet, y al final a las personas, que estaban hablando acerca de la compañía y de sus marcas. Los resultados del estudio son confidenciales pero a título personal puedo decir que no hay muchos blogs mexicanos -en comparación con otros países- que se dediquen a explorar temas de software, y esto es una lástima. Seguir leyendo
The threat against Net Neutrality
Net Neutrality has ruled the Internet since its creation and it’s understood as “the principle that Internet users should be in control of what content they view and what applications they use on the Internet“. In other words, it is about equal access to the Internet. Not only in the US, but in Europe, there has been a lot of activity regarding the intention of telecommunications companies (carriers) to take control over the content that is transmitted through their networks. Companies that have made their way based on Net Neutrality -such as Google, Amazon or e-Bay- are against this intention, and have joined with others to conform the Open Internet Coalition with the aim to protect an open Internet where everyone can access what they want when they want. Artists such as Moby and REM have also joined the cause through Save the Internet, another coalition that has the same Seguir leyendo
El Top 25 de las Redes Sociales
El mes pasado Compete.com publicó su ranking anual de redes sociales en el cual destaca, además de Facebook en primer lugar seguida de MySpace, el incremento exponencial de Twitter. El año pasado, Twitter figuraba en la posición número 22 y hoy se encuentra en la posición 3, con un poco más de 54 millones de visitas al mes. Para ver el ranking completo haz click aquí. Vía UseOnline.net
Adding Twitter to your Business Model: A Real Life Example
A lot has been said about how to incorporate social media to the business. Some companies had taken the path of creating profiles for their brands and products as if they were real people and start interacting with others. On the other hand there are real executives from companies that had just jumped into the social media to start a face-to-face real conversation with consumers. Springwise brings us another example: A restaurant that has incorporated Twitter to its business model. Kogi Korean BBQ takes the taste of Korean barbecue and melds it with the portability of Mexican tacos and burritos. The company sells its food primarily through two trucks that are always on the go to new locations in the Los Angeles area—to know where to find them, customers must follow Kogi on Twitter (and more than 7,000 already do). More on Springwise.
Top 25 Social Networks
Last month Compete published a re-arranged list of the top 25 social networks: As expected, Facebook finally over passed Myspace. On the other hand, Twitter is quickly going up, last year it was at position 22 and today is at 3! It is also interesting to see the details on the time spent by users. Last month Facebook users spent 16.41 minutes in average per visit, while Myspace and Twitter users spent around 9 minutes. More info at Compete.
Sony releases new stupid piece of shit that doesn’t fucking work
=) Jajaja! a funny video from the guys at The Onion. Sony Releases New Stupid Piece Of Shit That Doesn’t Fucking Work
The difference between PR and publicity
Publicity is the act of getting ink…. PR is the strategic crafting of your story. More on Seth’s Blog