Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital. As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9. It also let users try the “Ambilight” function. On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience. Check the video also on Youtube. Via iBelieveinAdv
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UPS Store: Gladiator
Great spot of the new corrugated cardboard campaign for UPS, developed by Psyop. More on www.psyop.tv/ups | Via Motiongrapher
IE8 Net History: Internet Explorer 8
Microsoft just launched this video to promote the new version of Internet Explorer. Instead of talking directly about the product, they made a funny video with celebrities talking about the Internet history. As Faris says, “The cool thing about being this huge gray corporation is that every time you don’t act like it, it’s awesome.”
Absolut Kindness
In an Absolut World, currency would be replaced by acts of kindness… And if you liked the ad, you might also like Validation, a great short film by Kurt Kuenne:
Using Social Media to deliver Brand Content: The Skittles example
Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media. Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile. What about friends? Facebook. Videos? YouTube. And chatting? Twitter. You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.
Advertising Blogs around the World
The Inspiration Room has published a great collection of blogs focused on advertising and marketing around the world and sorted by country/region. Check it out.
Toshiba – Time Sculpture
Via Brentter.com
Radiohead “House of Cards” Advertisement for Shelter
The “House of Cards” work is designed to raise awareness of the fragility of the UK housing situation, which sees millions of people being pushed to breaking point by high housing costs, which are trapping people in bad housing and causing homelessness. Radiohead donated a track for the new Leo Burnett-created campaign for UK housing charity, Shelter. Via
The Evolution of Advertising & Public Relations
I just saw an interesting diagram posted by Todd Defren at PR-squared that shows the evolution of advertising vs. public relations in this Social Media era. “As you can see, PR is becoming increasingly interpersonal: there is a daily flow of interaction, responsiveness and adaptation going on amongst PR people and their ever-expanding publics. […] Meanwhile, the advertising folks are coming to embrace more and more user-generated content, but as PAID media (versus EARNED media). Advertising’s intrinsic, long-term value to the corporate brand is declining in the Social Media era. And the PR industry is the happy beneficiary.” The diagram is really insightful and yes, I agree with Todd, but the counterpart of this is that nowadays in Latin America (for example), there are no agencies that can advice corporations on a complete Digital PR strategy. Of course, you will find the traditional PR agencies that will offer some kind of “exercises” Seguir leyendo