Check these great videos introducing some of the features of Chrome. Why is Google Chrome fast? How tabs work in Google Chrome? How Themes work in Chrome? Via Digital Inspiration
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Engagement – Credibility – Defense : The Awareness Scale
So, How Social Media, Public Relations and Advertising fit together? Todd Defren proposes The Awareness Scale: Read the full idea in PR2.
Did You Know 4.0
“This completely new Fall 2009 version, designed by XPLANE, includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.” And if you want to see the real truth about online presentations you should definitely see this other version: Via TheInspirationRoom
There are 20 hours of video uploaded to YouTube every minute
The iPod can hold 83.3 days worth of audio. There are 10 billion photos on Facebook. Ever wondered what this means in terms of physical storage? How many VHS tapes? How many CDs? How many cassette tapes? See this. Via Digital Inspiration.
Welcome to the Agency World
Let’s face it… it is sure that we’ve been in a situation like this… Funny, but true. Via
UPS Store: Circus
The second spot of the corrugated cardboard campaign for UPS. See the first one here.
5 Things Your Social Media Expert Should Know
Today, almost every company trying to increase its online presence wants to be part of the conversation. Most of them ask their agencies to develop strategies to “use” social media as part of their online marketing campaigns. Starting from here, the approach is wrong. As said previously, companies must not try to join the conversation, they must CREATE the conversation; and using social media must not be considered as part of the advertising activities. Until you don’t get that, you won’t be successful with social media. It is clear that you, as a Marketing head of a company, might not necessarily know all about the Social Media stuff, and thus want hire a Social Media Expert to do the job. Jason has just published at MarketingHackz his selection of the 5 things your social media expert should know: How to pitch bloggers: “Pitching bloggers requires more of a relationship than Seguir leyendo
Philips Cinema
Éste es un buen ejemplo de cómo explicar la experiencia de un producto a través de Internet. Para el lanzamiento de la primera TV con formato de cine: 2.39:1, Philips creó un muy buen micrositio que utiliza una película en stop-motion llamada “Carousel”, producida por Adam Berg y Stink Digital. Lo interesante de este desarrollo es que permite al usuario tener una “experiencia de producto“. A través de una simulación en línea el usuario puede diferenciar entre el formato 16:9 y el nuevo, 21:9. Además, también permite apreciar el efecto Ambilight, que consiste en extender la experiencia visual más allá de la pantalla a través de un sistema de iluminación lateral. El manejo del video es realmente bueno y permite hacer pausa a la reproducción de Carousel para ver comentarios de directores y especialistas acerca de una verdadera experiencia cinematrográfica. También puedes ver el video por separado en Youtube. Via Seguir leyendo
Carousel: Introducing the world’s first cinema proportion TV
Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital. As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9. It also let users try the “Ambilight” function. On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience. Check the video also on Youtube. Via iBelieveinAdv